Content Writing Questionnaire

Let’s get it right the first time and delivery an amazing result on this investment into your brands identity!

Please use the form to provide us with all your relevant information about your ambitions and intentions with promoting your Social Media. Please take the time to be as detailed as possible to ensure we get the message as accurate as we can make it.

Official Company of Brand Name(Required)

Your Full Name(Required)

First Last

Your Phone Number(Required)

Your Email Address(Required)

Your Business Address

Street Address Address Line 2 City Province Postal Code

Your Website Address

Please provide all acceptable forms of contact information we can use in your content.

This is where you can guide us the best way to encourage people to contact you. Such as your email, phone numbers, fax, SMS, Facebook messenger, Mail or come into the physical location.

Which social media platforms do you wish to have posts created for?

Facebook

Instagram

YouTube

Twitter

TikTok

Briefly describe your business and your industry.

What type of consumer is part of your target audience? To whom are your social media posts directed?

What is the main message your brand is trying to communicate?

What is your brand's top objective on social media?

List three or more topics that you'd like to see covered in your social media feeds.

Social media posts are meant to be direct forms of communication to your target audience. Writing styles may range from being light-hearted and conversational to strictly informative and professional. What is the "voice" you wish to have represent your brand? (Funny, relaxed, fresh, serious, etc.)

List any social media accounts that you enjoy following the most and/or would like to have your posts be similar to.

Do you want to Approve posts before they go live?

This will prevent posts from going live in a timely manner if the posts approvals are delayed.

One-click Moderation Click encrypted link in notification for instant approval (no need to login)

Standard Moderation Must login to control panel to approve (most secure)

Delayed Automatic Moderation Auto approval of posting one hour after email notification if no action taken

I do not need or want to approve posts before they go live

What are the colours of your brand? If they are specific colours, would you be able to provide the colour codes? Are there any specific colours that you do NOT want us to use in your designs?

Upload Logo & Branding Files

Please attach any logos or brandguidelines for our creative team. If you do not have this information right now, you can email it to blog@melotel.com when you have it.

Drop files here or

Max. file size: 20 MB, Max. files: 5.

What is the name of the font you use for your company logo/branding? Are there any fonts you do NOT want us to use?

Upload any graphic materials, licensed images or creative marketing images we can use in the building of your content profile.

Product images, on-location images, office space or employee pictures. Whatever images you would like to have included in your social marketing campaigns.

Drop files here or

Max. file size: 20 MB, Max. files: 10.

What holidays do you want to observe?

All Canadian Stat Holidays

All USA Stat Holidays

Other

Social Media that incorporates a mix of topics and writing styles help to generate increased readership. Check off the following types of blog posts you'd like to see included as part of your blog and feel free to list other suggestions.

Lists an easy to digest tips and advice pieces (eg. "5 Ways To Provide The Ultimate Customer Experience"

News – current event stories relevant to your industry that may incorporate quotes from reputable news sources

Anecdotes – first-person narratives that reveal your experience and/or expertise in your field

Commercial – brand-specific product and service-focused advertisements

List any social media accounts on the internet that inspire you and you enjoy reading the most and/or would like to have your blog be similar to.

Are there any specific topics that we should avoid completely?

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Our YouTube Videos

Here's your chance to give your input on this redesign of our Marketing Calendar. If you love it, let us know. If you hate it? Let us know, but also let us know why and how we can improve it.

Two big improvements to save you time when managing social media. Instead of uploading your CSV's separately for each Category, now you can create one large CSV with all of your different Categories in it. Also, now you can drag Categories onto a schedule item to add it to your weekly posting Schedule.

You can now schedule all of your TikTok videos in the same place you post to your other social networks. It even works with all of our other features, like Hashtag Groups, reposting and conversion tracking.

Note that posting to TikTok is a 2-step process: 1) We publish the video directly to TikTok. 2) TikTok notifies you that it's time to add filters and post. Unlike other tools, we send you the caption to paste into your video on your mobile device so you can complete more of the process on your desktop in advance. We also fully integrated the analytics, so your reports will include TikTok views, likes, licks, comments & share counts within the selected date range!

This is a small, but hopefully time-saving feature addition for you. Now you can create a Schedule Item once and copy it to all of the time slots you want just by clicking once where you want to copy it to.

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